CHAIN-TRACE Book a demo

Fresh produce blockchain traceability

CHAIN-TRACE lets fresh produce suppliers prove the provenance of their produce and protect their IP, sharing only the information they choose – at zero cost to the supplier. No new software, hardware, consulting, training or configuration.

Bag of lettuce with a CHAIN-TRACE consumer QR code

One code, three audiences

Fresh produce supplier applying CHAIN-TRACE QR codes

Suppliers

Your CHAIN-TRACE enabled software prints the QR code on the bill of lading, invoice, case or pallet label. You decide what information is shared. See how traceability data is captured.

Consumer scanning a fresh produce QR code

End consumers

Scan the QR on the consumer pack to see the supplier's chosen traceability and marketing information, and send product feedback. View a sample consumer verification.

CHAIN-TRACE purchaser QR code
Purchaser QR
CHAIN-TRACE end consumer QR code
End consumer QR

Verify a CHAIN-TRACE key

Every code resolves to a verification report confirmed by multiple nodes. Try the samples: purchaser report and consumer report.

About CHAIN-TRACE

CHAIN-TRACE is a consortium of industry interests promoting transparency, trust and traceability of food, fresh produce and seed stock. The goal is a flexible, low-cost service that traceability software vendors can build into their products.

  • Global nodes for redundancy
  • Designed for food and fresh produce business applications
  • Network engineered on Hyperledger Fabric
  • Public verification interface, permissions based
CHAIN-TRACE blockchain verification network

Pricing model for software vendors

How a CHAIN-TRACE record is created and verified.

  1. Supplier data packaged

    Vendor software prepares a traceability file from a batch, invoice or other supply chain data and sends it to the CHAIN-TRACE API. The file can contain any data.

  2. New blockchain record

    CHAIN-TRACE encrypts and stores the file off-chain. The new blockchain record holds supplier, product (if singular), record type, file hash and file name.

  3. Purchaser or consumer verification

    Anyone with the code verifies it through the web portal or by scanning the QR. Multiple nodes confirm the record. The vendor's client decides which data purchasers and consumers see.

  4. Historical retention

    Blockchain records and file packages are purged after 4 years, matching food traceability retention requirements.

What goes in the traceability package

The package is stored off-chain; only its hash goes on-chain, so the stored file can always be checked against the chain record. It can hold any number of files – shipping documents, invoices, batch traceability and recall data, supplier details, verifications, QC and lab tests – in DOC, PDF, XLS, JPG and similar formats. PDFs display directly in the CHAIN-TRACE portal. HTML and dynamic content are rejected automatically.

Software vendors may not charge their clients extra to use CHAIN-TRACE and must build the API in so producers need no extra configuration, training or hardware. Single file limit 200 KB; more storage on application.

Governance of CHAIN-TRACE

  1. Consortium

    The CHAIN-TRACE consortium agrees on development and standards.

  2. Development

    Consortium members supply the development resources that build and test prototypes.

  3. Analytics

    Members trial new platform configurations and feed results back, iteration by iteration.

  4. Go live

    Once the consortium approves, the new configuration is pushed to every node worldwide.

New consortium members need approval from the founding members and must provide technical development services and financial support where vendor subscriptions don't cover operating costs. Membership requires a $250k token purchase.

Industries supported by CHAIN-TRACE

Fresh produce traceability
Fresh produce
Food manufacturing traceability
Food manufacturing
Meat and seafood traceability
Meat & seafood
Dried herbs and chili traceability
Dried herbs & chili

Background: how produce traceability platforms are designed

Research platforms for fruit and vegetable traceability typically identify three actors: the end consumer, who can look up any lot without logging in; operators, who record activities such as harvest, transport and treatment; and a platform administrator who manages the organizations in the chain. They combine a blockchain (for the lot and activity records that must stay immutable) with an ordinary database (for product, organization and measurement data). CHAIN-TRACE uses the same on-chain / off-chain split. Read the full study in Computers (MDPI), 2024, or our guide to on-chain vs off-chain traceability.

Learn more about fresh produce traceability

Further reading

Questions

What does CHAIN-TRACE cost a supplier?

Nothing extra. Suppliers use CHAIN-TRACE through their CHAIN-TRACE enabled software, such as Producepak, with no new hardware, consulting, training or configuration.

Does a purchaser need an app or login?

No. Purchasers and consumers scan the QR code with a phone camera. There is no app, username, password or registration.

What is stored on the blockchain?

The blockchain record holds the supplier, product (when singular), record type, file name and file hash. The traceability file itself is encrypted and stored off-chain.

How long are records kept?

Blockchain records and their file packages are purged after 4 years, in line with food traceability record requirements.

Put CHAIN-TRACE traceability on every pallet you ship

CHAIN-TRACE codes are generated by Producepak, the fresh produce app for packers, wholesalers and food service. US$6,200 p/a: 8 users, unlimited sites, setup, training and consulting included.

Watch the video & book a demo